An all new us! October 02 2020


Lai rebranding announcement. brand refresh.

This summer we turned 9. And while it's not easy to get off the daily treadmill of running a small business, the current COVID situation allowed us to slow down. And re-access.

It allowed us to step back, look at how far we've come, and appreciate our small and big achievements. To feel pride in what we've accomplished as a really tiny team (of 3!) with our artisan partners. It allowed us the bandwidth to potter around our web-shop, do some tweaking, and apply a fresh coat of paint. A remodel, so to speak.

After months of work, we’re super thrilled to unveil our redesigned brand identity. A new logo and a color palette that reflects the evolution of Lai and our aesthetic since its founding in 2011. A more mature us but with the same core beliefs and brand DNA. Honest, unpretentious, designs- with a soul, and some wit.

We started the creative journey, of defining new brand identity, by pinning inspiring images onto a mood-board. We had fun looking at all sorts of mediums, and elements to inform our creative decisions. Like we do for our jewelry, we gleaned inspiration from art, architecture, cultural artifacts, etc.

Lai brand inspiration collage

Colors: Lai is nothing if not about color. Not in a bold, in-your-face way. But in a subtle, a-touch-of-color way. Color informs the way we design our pieces and the techniques we use, and also how we absorb the beauty of the world, and the arts around us. Culling from our mood-board, we created a color palette that reflects the essence of Lai as a brand and all that inspires us......Lai color palette

Logo: we wanted to retain the original handwritten, cursive script look while giving it a warmer, more 'handcrafted' feel. The imperfect circle provides a nod to our artisanal work, while the deeper orange-red (almost terracotta) of the logo evokes an earthy, folk art-inspired feel.

Lai logo change

I’d like to take the opportunity to thank our loyal customers and artisan partners for your trust and friendship in this entrepreneurial journey. It's not been easy but it's been a privilege and joy to nurture Lai and share it with all of you.

We'd love for you to browse around our website (on a laptop for an ideal experience!) As you notice changes in our branding, we'd love to hear your thoughts and/or suggestions. Comment below or write to me at